Pete Zajonc (rhymes with “science”), Principal, Pinpoint Targeting (Oct. 2015 – present), specializes in creating business value from strategies and tactics driven by marketing data, including product development and advanced analytics solutions. Experienced analytic and data insight leader and consultant passionate about leadership and about applying data integration and data development business efforts.

He has broad experience in business applications and in business problem solving.  A huge issue with running marketing programs is often the need for technical expertise coming from an expert marketers can both feel comfortable with and be assured that their business needs are understood.  Pete’s consultative guidance does just that.  His expertise stems from his analytic consulting and agency background with Epsilon, Equifax, and Time Inc. His clients included United Airlines, Hilton, Tauck World Discovery, Time Magazine, Travelers Insurance, Foreign Affairs, Mylio, and Democratic and Republican Senatorial Committees.

Pete led a variety of teams while at Epsilon from 2000-2016.  Most recently he was responsible for Epsilon’s Analytical Data Assets team tasked with analytic product development, including Target Income, Target ValueScore, Niches, Market Trends, and Market View.  His passion is to create and implement analytical solutions designed to meet client marketing needs by fully leveraging the power of marketing data.  He also managed and created thousands of models, profiles, and analytical projects across a variety of industries over a 25+ year database marketing career in consumer and B2B marketing, including 9 years at Time Inc’s Consumer Marketing Division.

While at Epsilon (then Equifax) he led the team that placed among the top three finishers in the 2008 DMA Analytic Challenge.  While at Time, Pete managed Time magazine’s corporate database marketing analytic team.  Peter has a BA in Mathematics and Linguistics from University of Toronto, and an MBA in Finance from NYU’s Stern School of Business.

In his free time Pete is principal clarinetist in the Bloomfield Symphony Orchestra.  He lives with his wife in Nyack, NY.  Their son, Jonathan, is working in Canada.